Changelog

We kept hearing the same thing from you:

"Poppy writes great scripts. Poppy gives great ideas. But I can't find trending content in my niche to use as sources."

Fair. You had to leave Poppy, dig around Instagram, and come back with links.

So we fixed it. 🎉 Introducing: Discover Content for Instagram 🔥

Browse trending Instagram content by format, visual style, or niche. Then drag it onto your board and connect it to a Poppy chat.

Here's what you can do 👇

🧩 Browse by format, style, or niche. Hover over any tag to see what it means. Click "Tier Lists" and you'll see tier list content from creators we hand-picked.

🔎 Search and stack keywords. Search "yapping" and you get creators yapping about every topic. Add "tutorial" and you get content on how to yap on camera. Stack as many keywords as you want and the results stay relevant.

🎬 Switch between Reels and Carousels. Search "personal branding" and see every reel on it. Flip to the Carousels tab and see every carousel.

👤 Find the creators behind the content. Hit the Creators tab to see who's making content in your niche.

🎛️ Filter for what's working right now. Click the filter icon and sort by Relevant, Latest, or Outliers. Or set a minimum view count and a date range. Example: 100K+ views, posted in the last 3 months.

▶️ Preview before you add. Hover over any post and hit play.

All of it comes from 2,000+ hand-picked creators in our library. We keep adding more, so your results stay fresh.

How to use it 👇

👉 Open Discover Content and click Instagram

👉 Pick a format, style, or niche, or search your own keywords

👉 Apply filters (outliers, views, date range)

👉 Click Quick Add Top 10 Relevant, or drag individual posts onto your board

👉 Connect them to a Poppy chat

👉 Write your prompt and hit submit

I tested it live 🧪

I pasted this prompt: I run an agency doing email marketing for Shopify stores, and my one point is that most Shopify stores lose more money in emails than in ads.

Poppy used the trending content as sources and wrote the script.

Research to script in 90 seconds. 🤯

This is a beta feature

We're improving it every day. See something missing? Click the Add feedback button inside the panel. We read every one.

Go open Discover Content, pick your niche, and tell me what you find 👀

Love ya,

Kaustubh ✌️

You know the drill on Poppy's Discover Content panel:

Search for a creator. Quick-add their top 10 latest posts or outliers. Done... for about a week.

Then new videos drop, outliers shift, latest posts change — and you're back in Discover Content, re-searching the same creator, re-adding the same stuff all over again. 😩

We killed that re-adding loop completely.

Introducing: Creator Profiles 🎉

Add a creator from Instagram, TikTok, or LinkedIn to your board once — and Poppy keeps that creator profile updated for you. Automatically. Every day.

Here's the magic 👇

📌 One creator profile, auto-refreshed daily — no more manual re-adding when latest or outliers change

📌 Toggle between "Latest" or "Outliers" right from the creator profile, or use both

📌 Connect that creator profile directly into a Poppy chat, pick your Brand, and Poppy writes a fully-scripted post using their top content as inspiration — in YOUR voice

I tested it live — connected a creator's top 10 outliers, asked Poppy to write about the new Mac Mini, selected my Brand, hit submit.

30 seconds later: full script + multiple hook variations to pick from. 🤯

How to use it:

👉 Click "Quick Add Profile" on any creator (works for IG, TikTok + LinkedIn)

👉 Drop it on your board

👉 Connect it to a Poppy chat

👉 Pick Latest or Outliers or Both

👉 Select your Brand

👉 Hit submit and watch Poppy write

Same great creator research. Zero manual re-adding.

Go add your first creator and let me know what Poppy writes for you. 👀

Love ya,
Kaustubh ✌️

How many times have you built something great on one board - a framework, a group of videos, a killer piece of research - and then needed it again on a totally different board?

So you copy it. You paste it. You rebuild the group from scratch. Again and again, no matter how many times you need it.

That's what we just killed.

Introducing: The Vault 🎉

The Vault is your own personal content library inside Poppy - add anything to it once, and reuse it across every board you have.

No more rebuilding. No more re-pasting. No more hunting for that one group you made three boards ago.

🛠️ WHAT YOU CAN DO WITH IT:

Save anything to your Vault - Paste a link, upload a file, record your own voice, or save an entire group with one click

Create named Vaults with custom icons - Organize by topic, by project, by client, whatever makes sense to you

Drag and drop, straight from the board - Drag any piece of content toward the Vault and it's saved. Remove it from the Vault and it updates everywhere it's used.

Everything stays in sync - Edit a text block that came from your Vault, and it updates in the Vault (and every board using it) automatically

Smart Search - Search "short form" and instantly pull up every Vault, group, and item related to it

Use it directly in chat - Attach a Vault item (like a framework or reference doc) to any Poppy chat and let it guide what Poppy writes for you

🎯 HOW TO USE IT RIGHT NOW:

👉 Click on any group or piece of content → hit "Save to Vault"

👉 Create a new Vault or add it to an existing one

👉 Click the Vault icon (or hit V) anytime to open it

👉 Drag whatever you need straight onto your board

That's it. Build once. Reuse everywhere.

Drop a ❤️ if you've been waiting to stop rebuilding the same stuff over and over.

And let us know what you're saving to your Vault first 👀

Love ya,
Kaustubh ✌️

P.S. Try this: Create a vault, attach it to a chat, and ask Poppy to write your next piece of content using it. Game changer. 🔥