March 22nd, 2026
New

Real talk.
One of the biggest struggles I hear from you guys?
"Naz, I don't know what content to make."
And I get it.
Because it's not about working harder.
It's about working smarter โ modeling what's ALREADY working.
So we built something that changes the game entirely.
We just dropped the most powerful content research feature we've ever built.
And it works across Instagram. TikTok. YouTube.
All in one place.
Here's what you can do now ๐
Find Viral Content Instantly
Paste any IG, TikTok, or YouTube channel directly into your Poppy AI board
See the last 50 posts + their Outlier Score instantly
Know EXACTLY which videos blew up โ and ask Poppy why
Outlier Scores thats easy to understand
We don't just average everything
We use a rolling average โ because last month's algorithm โ this month's algorithm
If it's ๐ rocketing? It's an outlier. Simple.
One-Click Content Research
Hit "Quick Add Latest 10 Reels" and boom โ it's on your board
Views + Outlier Score baked directly into the notes
So AI can use that data when you script. How cool is that ๐ช
I'll be honest with you.
Going viral isn't just about being yourself.
(Although yes โ be yourself. Always.)
It's about packaging.
You could have the best idea in the world for a piece of content
But if the hook sucks? Nobody watches.
Now with Outliers in Poppy AI, you can:
โ See what hooks are crushing it for your favorite creators
โ Understand the scripting frameworks they use
โ Model the titles, the structure, the text on screen
โ Apply it to YOUR content, YOUR voice, YOUR channel
Find a creator you want to model
Copy their IG / TikTok / YouTube URL
Paste it directly into your Poppy AI board
Hit "Add Top 10 Outliers" and connect to a chat
Ask Poppy AI: "What are the top hooks based on views?"
Script your next banger. Done.
Here's something I did live while testing this feature.
I pulled in content from creators I admire.
I pulled in my own content.
Then I asked Poppy AI:
"What kind of content am I NOT doing that I should be?"
And I was like holly shit.
โNo funnel-aware content. No comparison hooks. No vulnerability stories.
An incredible story I was barely using.โ
That's the power of this. It doesn't just show you what's working for others โ
it shows you the gap between where you are and where you could be.
We're just getting started.
Soon you'll be able to:
Add creators to watchlists and track them over time
Find viral content just by typing your niche
The research game inside Poppy AI? We're taking it to another level. ๐
Drop a โค๏ธ if you're hyped about this.
And if you have ideas on what we should build next โ click here to send us feedback. Our devs work on those requests every. single. day.
Love ya,
โ Naz โ๏ธ
P.S. We host weekly workshops inside our Poppy AI Academy on Skool every Tuesday โ teaching you how to create viral YouTube, Instagram & TikTok content. Come hang with us. ๐