Find Trending Instagram Content In Your Niche. Without Leaving Poppy 🔍

We kept hearing the same thing from you:

"Poppy writes great scripts. Poppy gives great ideas. But I can't find trending content in my niche to use as sources."

Fair. You had to leave Poppy, dig around Instagram, and come back with links.

So we fixed it. 🎉 Introducing: Discover Content for Instagram 🔥

Browse trending Instagram content by format, visual style, or niche. Then drag it onto your board and connect it to a Poppy chat.

Here's what you can do 👇

🧩 Browse by format, style, or niche. Hover over any tag to see what it means. Click "Tier Lists" and you'll see tier list content from creators we hand-picked.

🔎 Search and stack keywords. Search "yapping" and you get creators yapping about every topic. Add "tutorial" and you get content on how to yap on camera. Stack as many keywords as you want and the results stay relevant.

🎬 Switch between Reels and Carousels. Search "personal branding" and see every reel on it. Flip to the Carousels tab and see every carousel.

👤 Find the creators behind the content. Hit the Creators tab to see who's making content in your niche.

🎛️ Filter for what's working right now. Click the filter icon and sort by Relevant, Latest, or Outliers. Or set a minimum view count and a date range. Example: 100K+ views, posted in the last 3 months.

▶️ Preview before you add. Hover over any post and hit play.

All of it comes from 2,000+ hand-picked creators in our library. We keep adding more, so your results stay fresh.

How to use it 👇

👉 Open Discover Content and click Instagram

👉 Pick a format, style, or niche, or search your own keywords

👉 Apply filters (outliers, views, date range)

👉 Click Quick Add Top 10 Relevant, or drag individual posts onto your board

👉 Connect them to a Poppy chat

👉 Write your prompt and hit submit

I tested it live 🧪

I pasted this prompt: I run an agency doing email marketing for Shopify stores, and my one point is that most Shopify stores lose more money in emails than in ads.

Poppy used the trending content as sources and wrote the script.

Research to script in 90 seconds. 🤯

This is a beta feature

We're improving it every day. See something missing? Click the Add feedback button inside the panel. We read every one.

Go open Discover Content, pick your niche, and tell me what you find 👀

Love ya,

Kaustubh ✌️